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Thursday 22 December 2016

DUE EDITORIAL DILIGENCE AND THE DUES OF MEDIA NEGLIGENCE

The media in Kenya often succeeds in alerting the public about huge amounts of taxpayers' money either being misappropriated or brazenly looted. But the press sometimes fails the accuracy test, when breaking down mind-boggling sums involved. It boggles the mind too, how media negligence begets simple errors, through failure to execute due editorial diligence.


So, in the above article, these are the key facts highlighted below the main headline:

- A bridge

- 14 months project

- Delays

- 2 years later, project is still underway

- Frustration

- Cost of bridge?

- Sh350!!!!!!!!!!!!!!!!!!!!!!!

How?

Spare a thought for the reader's frustration.

Don't spare the rod for the sub-editor!


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